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Brend-menedzhment

Sozdanie brenda i upravlenie im, upravlenie portflem brenda, reklama i kommutaczionny'e kampanii.


Marketing v Rossii i za rubezhom

Vse o marketinge dlya praktikov, studentov, ucheny'h: metody' marketingovy'h issledovanij, problemy' marketinga otdelny'h otraslej e'konomiki, planirovanie v marketinge, marketingovy'e instrumenty' - reklama i pr., assortimentnaya, czenovaya politika.


Menedzhment v Rossii i za rubezhom

Soderzhit materialy' po teorii i organizaczii menedzhmenta, e'konomike i kadram menedzhmenta.


Upravlenie sby'tom

Vedushhij zhurnal organizaczii sby'ta i prodazh: postroenie sluzhby' sby'ta na predpriyatii, analiz priby'lnosti kanalov sby'ta, tehnika prodazh, vedenie klientskoj bazy'.


Rossijskij zhurnal menedzhmenta (S. Peterburg)

Vserossijskij nauchno-issledovatelskij zhurnal v oblasti obshhego i strategicheskogo menedzhmenta.



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