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Brend-menedzhment

Sozdanie brenda i upravlenie im, upravlenie portflem brenda, reklama i kommutaczionny'e kampanii.


Internet-marketing

Organizacziya i podderzhka prodazh, reklama i prodvizhenie, issledovanie potrebitelej. Organizacziya internet-magazinov i sozdanie e'ffektivny'h ve'b-sajtov.


Marketing

Dlya Vseh, kto stremitsya by't Pervy'm! Sovremenny'e formy' i metody' marketingovogo upravleniya biznesom v Pervom rossijskom periodicheskom izdanii po marketingu (zhurnal osnovan v 1991 g., vy'puskaetsya pri uchastii izvestny'h otechestvenny'h i zarubezhny'h ucheny'h).


Marketing v Rossii i za rubezhom

Vse o marketinge dlya praktikov, studentov, ucheny'h: metody' marketingovy'h issledovanij, problemy' marketinga otdelny'h otraslej e'konomiki, planirovanie v marketinge, marketingovy'e instrumenty' - reklama i pr., assortimentnaya, czenovaya politika.


Marketing i marketingovy'e issledovaniya

Marketing tovarov i uslug, marketingovy'e issledovaniya, potrebitelskoe povedenie, upravlenie marketingom, segmentirovanie i obyem ry'nka, tovarnaya i czenovaya politika predpriyatiya, brending, promoushin-miks, reklama, direkt-marketing, distribucziya, logistika.



Menedzhment v Rossii i za rubezhom

Soderzhit materialy' po teorii i organizaczii menedzhmenta, e'konomike i kadram menedzhmenta.



Prakticheskij marketing

Analiz tovarny'h ry'nkov, metodicheskie razrabotki, nauchny'e stati po marketingu, mediaissledovaniya, monitoring reklamy'. Informacziya o novy'h issledovatelskih firmah, obrazczy' ih rabot.


Reklamodatel. Teoriya i praktika

Reklama i reklamisty', reklamodateli, media, kreativ, dizajn, brending, torgovlya, marketing, PR, promoushin, menedzhment, psihologiya, Internet, issledovaniya, e'konomika, nauka, kultura, istoriya, obshhestvo, gosudarstvo, budushhee.


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